Marketing in health and fitness is mainly done based on self-esteem. It’s easiest to notice this in almost any advertising in the health industry.
The fact of the matter is that anyone you've seen in a fitness commercial who are ripped with big or lean muscle have achieved it either by years of hard work, the use of steroids, or both. And not only that, but usually these ads promise you a “sexy stomach” in 30 days.
I’m sorry to burst the bubble – but it won’t happen.
To get ripped abs (ripped meaning well defined) you have to build the abdominal muscles and trim the fat around the stomach and it can take a while. It’s not impossible but it takes time and effort...
The fact of the matter is that anyone you've seen in a fitness commercial who are ripped with big or lean muscle have achieved it either by years of hard work, the use of steroids, or both. And not only that, but usually these ads promise you a “sexy stomach” in 30 days.
I’m sorry to burst the bubble – but it won’t happen.
To get ripped abs (ripped meaning well defined) you have to build the abdominal muscles and trim the fat around the stomach and it can take a while. It’s not impossible but it takes time and effort...