Marketing in health and fitness is mainly done based on self-esteem. It’s easiest to notice this in almost any advertising in the health industry.
The fact of the matter is that anyone you've seen in a fitness commercial who are ripped with big or lean muscle have achieved it either by years of hard work, the use of steroids, or both. And not only that, but usually these ads promise you a “sexy stomach” in 30 days.
I’m sorry to burst the bubble – but it won’t happen.
To get ripped abs (ripped meaning well defined) you have to build the abdominal muscles and trim the fat around the stomach and it can take a while. It’s not impossible but it takes time and effort...
The fact of the matter is that anyone you've seen in a fitness commercial who are ripped with big or lean muscle have achieved it either by years of hard work, the use of steroids, or both. And not only that, but usually these ads promise you a “sexy stomach” in 30 days.
I’m sorry to burst the bubble – but it won’t happen.
To get ripped abs (ripped meaning well defined) you have to build the abdominal muscles and trim the fat around the stomach and it can take a while. It’s not impossible but it takes time and effort...
Instant fat loss like liposuction is bad for the body and doesn't solve the problem – it treats the symptom (just like all other forms of medication).
Not to mention it’s costly.
A person who gets the “fat loss” operation can very well add on the pounds again because they never changed the way they think and the way they eat. And the only reason why gastric bypass operations seem to work is because the person is then forced to change – this involves their thinking.
Another thing to think about is this: have you ever given it thought to what it would actually look like if a person achieved ripped abs in thirty days but the rest of their body still remained over weight and lacked muscle?
Think about it; ripped abs with chunky legs and arms and the loose skin that droops down because it previously expanded to the fat cells that consumed space in the body.
That would be a slight bit weird…
Just by imagining it you can see how nuts that would look… on anyone! But, as I had said when starting this post – those companies work on self-esteem issues. They tell you about the ripped abs but fail to tell you the proper procedure to get you there.
The only thing that most of these ads say is, “buy this product” and don’t guarantee results. You may say, “But they have a 60 day guarantee on the ad!” The reply to that is: read the fine print.
Don’t get me wrong - there are a few programs out there that are legitimate and do work just fine.
I know because I've tested different programs myself to see what worked.
For the time being, stay away from any program or product that seems just too easy. I can guarantee you that there is no way for “getting-fit-quick” without damaging your body both short term and long term. You can definitely get the body you want but in due time and you absolutely must put in the effort.
Other kinds of weight loss products to be aware of are in form of gadgets. An example is an electronic belt that shocks your stomach muscles to flex them by force. This involves you buying the belt, putting it on, and sitting around while the belt does the work.
It doesn’t work.
There is one thing you CANNOT do as of right now, and that is: to hire someone or something to exercise for you.
You can hire someone to run your business.
You can hire someone to do your grocery shopping.
You can even hire a personal trainer to help motivate you and show you what exercises to do.
But the one thing remains is that you can’t hire someone to actually make a decision and follow through on it for you. You are the one to decide.
When you hire someone to run a business for you, they work based on how you want it to work.
If you hire someone to go grocery shopping, you can tell them what food to get but they can’t eat it for you.
If you hire a personal fitness trainer, they can’t do the exercises for you. It’s YOU that is responsible for the results of your own physical body.
Not “him” or “her” and not the dog – it is YOU.
Another two products to be aware of - you know those magical weight loss pills and colon cleansing products?
The products are pretty well all backed by theory only and no physical evidence can support their claims. It’s a pity they work on the insecurities of people to make sales. Also, these pills and cleansing products are 99.9% dangerous to your health. Be careful!
Everyone has abdominal muscles and it requires effort on your part to shred the fat and reveal them!
Not to mention it’s costly.
A person who gets the “fat loss” operation can very well add on the pounds again because they never changed the way they think and the way they eat. And the only reason why gastric bypass operations seem to work is because the person is then forced to change – this involves their thinking.
Another thing to think about is this: have you ever given it thought to what it would actually look like if a person achieved ripped abs in thirty days but the rest of their body still remained over weight and lacked muscle?
Think about it; ripped abs with chunky legs and arms and the loose skin that droops down because it previously expanded to the fat cells that consumed space in the body.
That would be a slight bit weird…
Just by imagining it you can see how nuts that would look… on anyone! But, as I had said when starting this post – those companies work on self-esteem issues. They tell you about the ripped abs but fail to tell you the proper procedure to get you there.
The only thing that most of these ads say is, “buy this product” and don’t guarantee results. You may say, “But they have a 60 day guarantee on the ad!” The reply to that is: read the fine print.
Don’t get me wrong - there are a few programs out there that are legitimate and do work just fine.
I know because I've tested different programs myself to see what worked.
For the time being, stay away from any program or product that seems just too easy. I can guarantee you that there is no way for “getting-fit-quick” without damaging your body both short term and long term. You can definitely get the body you want but in due time and you absolutely must put in the effort.
Other kinds of weight loss products to be aware of are in form of gadgets. An example is an electronic belt that shocks your stomach muscles to flex them by force. This involves you buying the belt, putting it on, and sitting around while the belt does the work.
It doesn’t work.
There is one thing you CANNOT do as of right now, and that is: to hire someone or something to exercise for you.
You can hire someone to run your business.
You can hire someone to do your grocery shopping.
You can even hire a personal trainer to help motivate you and show you what exercises to do.
But the one thing remains is that you can’t hire someone to actually make a decision and follow through on it for you. You are the one to decide.
When you hire someone to run a business for you, they work based on how you want it to work.
If you hire someone to go grocery shopping, you can tell them what food to get but they can’t eat it for you.
If you hire a personal fitness trainer, they can’t do the exercises for you. It’s YOU that is responsible for the results of your own physical body.
Not “him” or “her” and not the dog – it is YOU.
Another two products to be aware of - you know those magical weight loss pills and colon cleansing products?
The products are pretty well all backed by theory only and no physical evidence can support their claims. It’s a pity they work on the insecurities of people to make sales. Also, these pills and cleansing products are 99.9% dangerous to your health. Be careful!
Everyone has abdominal muscles and it requires effort on your part to shred the fat and reveal them!
RSS Feed
